Thursday, July 21, 2005

Intro to Tiger - HDTV tools are here

Francis Shephard, Media Engineer, from Cary, NC will lead the presentation.
Apple reps Ross and Fred present as well.

Tiger leverages access to core routines, making it easier to do high level work. Quicktime builds on this, adding H.264 video compression codec; better image in less file space.

There is a demo reel that takes cuts from the many examples on Apple's demo site. Apple's CEO Steve Jobs says this is the year for HB, in part because of FCC timeline requirements for high-def TV rollout. Content is going to arrive before delivery mechanism. Content tools are here now. Must see demos on Apple's site and scale them to see how smooth the changes are, looking great in all sizes. Amazing.

http://www.apple.com/quicktime/hdgallery/

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